Brand Archetypes

Discover your brand's unique archetype

Psychologist Carl Jung described 12 archetypes as the universal collective patterns of the unconscious and the psychic counterpart of instinct. The archetypes are inside ourselves, and they define who we are as individuals. The same goes for your business, your brand has its own archetype in which the world perceives your offer. It is important to embrace your archetype and use this knowledge as an anchor to the foundation of your brand strategy.