264 - Identity and Being a Jefa with Ashley K. Stoyanov Ojeda
264 - Identity and Being a Jefa with Ashley K. Stoyanov Ojeda
Listeners, we're back this week with Ashley K. Stoyanov Ojeda
Ashley is an author, community-builder, business development strategist, coach, and socialpreneur. Originally from Queens, NYC and born to a Mexican mom and French-American father, Ashley's career started in the music industry in 2012, working at major record labels, publishers, and venues. After relocating to Portland, OR post-college, she created her own network for local womxn songwriters, now a national organization that has been featured in The Recording Academy, called #WomxnCrush Music.
Since the rapid growth of her organization, she has dedicated her career to creating opportunities and developing businesses and communities of underrepresented entrepreneurs through her coaching and consulting, and has become known as the Business Hada Madrina (Business Fairygodmother).Ashley joined The Mujerista team in 2020 to help create and grow The Mujerista Network, a digital network dedicated to empowering and celebrating the next generation of Latinas making an impact en la cultura. In Feb 2022, she’ll be releasing her debut book through Mango Publishing called Jefa in Training. Ashley currently resides in Portland, Oregon.
During this episode we talked about:
05:40 - Heritage and being a half this half that
08:43 - “La gringuita”
21:25 - Privilege
30:10 - Getting into music
32:51 - "You are a business"
35:58 - Coaching and writing
40:45 - Rejection
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