Let’s calculate the cost of not being heard
The calladita tax. The compounding cost of staying quiet, over-preparing, and waiting to be chosen. Move the numbers below. Watch what staying quiet or being too loud has cost you.
That number is a starting line. Here is your next move.
Take the assessmentSee where not being heard costs you most Join the Certain & Rooted™ waitlistFor first-generation leaders done shrinking to feel safeThe research behind the math
Linda Babcock and Sara Laschever, Women Don’t Ask. Not negotiating a first salary can cost a woman more than $500,000 by the end of her career. Men are four times more likely than women to ask for higher pay. Source
Berkeley Haas, Laura Kray, 2024. Women now negotiate as often as men. The old story that women do not ask is out of date. Source
SHRM, 2024. Women who ask are turned down more often than men. 38% of women versus 31% of men were given only the original offer. The cost was never the asking. Source
LendingTree and CNBC, 2024. 82% of full-time workers who asked for a raise in the past year got one. Most increases came in under $5,000. Source
Institute for Women’s Policy Research, 2024. Latinas are paid 58 cents on the dollar working full-time year-round, and 54 cents counting all earners, compared with white non-Hispanic men. Over a career that gap tops $1.3 million. We share this as context. Your personal math lives above. Source
This is an estimate for reflection. It is not financial advice. Your real numbers depend on your industry, role, and the choices ahead of you. That is the whole point.
